Tuesday of Holy Week
Over the last year, I have developed a strong affinity for
C.C. Filson Company, an outfitter based in Seattle, WA. They sell clothing and
equipment to last a lifetime. Their motto is "Unfailing Goods," and they have
been around since 1897. Filson is similar to Orvis and L.L.Bean – they sell goods for the
outdoors: expensive, yet very high
quality. These products are built to last and have been trusted by ranchers,
fishermen, loggers, and adventurers for 125 years. Their website communicates
that Filson is "a company founded on equipping folks headed into the frozen
desolation of the Klondike goldfields in 1897."
Filson's marketing is all about the theme of dependability
and trustworthiness: built for every kind of weather, no matter how extreme the
conditions. I receive emails from them quite often, and I've compiled some of
their subject lines below:
Your next journey starts with the proper gear. - We've got
all you'll need.
Adapt to volatile weather
Centuries worn, now by you: - Our gear stands the test of
time.
All-Season Essential Layers
Hardy souls need hardy gear
Staples for Every Excursion
Equip yourself for any journey.
Wear. Work. Repeat.
Because dependability matters
Because the weather never sleeps.
Layer Up Right
The vital first layer
Tried and True Performers
BUILT TO HANDLE FOUL WEATHER AROUND THE GLOBE
There's a reason so many have trusted our unfailing goods
for over 120 years - stock up
Prepare to Explore
Gear for Your Next Excursion
Worked then, works now
Goods you can Trust - Because Dependability Matters
Highest quality supplies inside.
Time and Journey Tested
ABSOLUTE DEPENDABILITY
Filson has dependable, trustworthy
clothing and equipment for practically any outdoor adventure. In a similar way,
I see God's Word as an outfitter with all of the unfailing goods that we need so
that we can trust Jesus Christ and be on mission for the advancement of His
kingdom. Each one of God's promises is like another layer: a jacket, a hat,
boots, socks, backpacks, pants, blankets, gloves, belts, knives, axes, rain
gear, fishing vests, shooting vests – whatever you need for your mission. These
items allow the wearer to withstand any conditions and complete their mission. Each
item can be likened to one of God's promises: God is trustworthy (Hebrews 10:19-25),
God will strengthen us and help us (Isaiah 41:8-10), God will give us wisdom (James1:5), God is always good (Psalm 119:68), God's love is unfailing (Isaiah 54:10), God has work for us to do (Ephesians 2:10), and more! Just google "God’s promises" and see the excellent selection, always in stock…and free! All
of this makes me think of Psalm 1 which describes the person who is equipping
oneself with God's word, meditating on it day and night – they will be like a
tree planted by a quiet stream, bearing fruit in every season. That is the
mission: fruit. We are here to bear fruit, and the only way we can is if we
cloth ourselves with these promises. Putting on more layers is like sending our
roots deeper into the soil of God's kingdom where we can take in more nutrients,
be anchored more firmly, and, therefore, bear more fruit (John 15).
Now, I suppose the question
becomes: If we clothe ourselves with these promises each day (with Jesus
Christ; see Romans 13:11-14 and Galatians 3:27), will we embrace the chance to be ambassadors
for the dependability and trustworthiness that we find in Christ, or will we
keep it to ourselves? Or – perhaps better – will we "sing of [God's] salvation" like the psalmist in today's Responsorial Psalm, or will we deny it like Peter
in today's Gospel reading?
With Filson, its pretty easy. I
like the brand, my clothes fit well, they are warm, et cetera – it's easy to
tell people about it and recommend it. There isn’t much controversy to be
found. However, with God’s Promises, Inc. – if you will – it can be more
difficult. It is difficult to make truth claims in our society, but is it not
worth a try if we truly believe God’s promises are the truth which will set
people free? I think so, but I’m not necessarily advocating for us all to start
preaching on street corners. That can be effective, but let’s turn our focus
back to the fruit. Our ambassadorship begins with clothing and rooting
ourselves in God’s promises. As we layer up more and more, and as we get rooted
deeper and deeper in the soil of God’s kingdom, we will be able to have a firm
stance amidst greater and greater circumstances. We will be able to move forward
step by step when we can't see what's ahead. We will be able to rely on God
when nothing else makes sense, showing that we are ultimately governed by God’s
promises, not the world. When we live by God's dependable, trustworthy
promises, we will have a story of triumph – of resurrection – and these stories
are the songs we sing when we "sing of [God's] salvation" like the psalmist.
So, next time you find yourself on
a treacherous path or in a powerful storm, stop in at God's Promises, Inc. and
get the unfailing truth you need to keep going. And when you find yourself safe
on the other side, you can tell your story – you can sing it loud, praising God
for what He did as you trusted in Him. This is ambassadorship.
I offer this prayer in closing:
Tim. Amazing and inspiring Reflection! There's so much to unpack here and, in the presence of God, I look forward to doing so! God Bless You!
ReplyDeleteThank You, Tim. I’ve been quite anxious lately your reflection is very helpful.
ReplyDelete